Analysis of Setting in Gilman’s “The Yellow Wallpaper”

Eric Fitzgerald Critical Essay Keith Wilhite 10/22/12 Analysis: The Yellow Wallpaper In works of writing, writers will in general utilize different scholarly strategies to enable the peruser to comprehend the work without an express clarification. In the short story â€Å"The Yellow Wallpaper† Charlotte Perkins Gilman utilizes setting to associate with the subject so as to give the peruser a comprehension of the narrator’s creating craziness along the regular sexual orientation jobs of the late nineteenth century.The storyteller records diary passages that archive the decrease of her psychological state all through her logically inclined view of the real world. Her decrease in emotional wellness, which apparently starts as moderately consistent, in the long run gets broken in a way that is exemplified through her clarification of the physical setting. Setting is utilized as a premise of the plot in light of the fact that without its one of a kind setting, the story woul d have less believability of being conceivable. Gilman gives a good setting and topic, which prompts a smooth plotline in the story.The story happens in a lovely vacation home that the narrator’s spouse John has leased for a quarter of a year to give his better half an ideal opportunity to unwind and recuperate from her sickness. This setting quickly tells the peruser that the couple live upper-working class or privileged lives. John, â€Å"a doctor of high standing†, plainly finds real success monetarily as he lives easily enough to lease a lavish summer home for the three months of summer (316).Although the storyteller alludes to the rental pace of the home as modest, it is as yet an extravagance cost that relatively few families would so openly bring about. This detail recommends that John makes a decent measure of cash and permits the peruser to derive how this family lives. Since Gilman has given this setting, the peruser can accept these progressively engaging pa rts of the story. The narrator’s first passage in her journal appear to be normal when perused cursorily, anyway the manner in which she sees her living space appears to be very optimistic.She alluded to her room as a â€Å"nursery† and accepted that it was a â€Å"nursery first, at that point den, and gym, I should pass judgment; for the windows are banned for little kids, and there are rings and things in the walls† (317). However when she portrayed the supposed nursery, one can have genuine questions. She referenced that the size of the bed was that of an adult’s, and was the main household item in the room. The peruser can promptly scrutinize this detail since it doesn't bode well for there to be an adult’s bed in a room that was for little youngsters, or a gymnasium.The storyteller later notices that, for reasons unknown, the bed is nailed to the floor and that there is huge harm to the legs of the bed. She clarifies, â€Å"scratched and goug ed and splintered,† and â€Å"the mortar itself is uncovered here and there† (319). The storyteller accuses these depictions for fierce kids. The peruser builds up a further comprehension of the narrator’s absence of mental soundness when the room in depicted with a feeling of her being bolted inside. She reveals that the room has banned windows and a boundary removing her entrance to the stairwell.She is by all accounts uninformed of these potentially deliberate limits of the room, yet the peruser gains understanding to the solid past utilization of the room. In reality, it permits the peruser to scrutinize her mental stability all through every last bit of her composition. Quite possibly the refuge was purposely picked for the crazy storyteller and John persuaded it was a nursery to dodge upsetting her â€Å"slight insane tendency† (316). â€Å"The Yellow Wallpaper† was written in 1892 and happens in about this equivalent time period.In this centu ry, sexual orientation jobs among people were particular. The men worked and assumed a predominant job in the public eye, while the ladies remained at home to cook, clean, and deal with the youngsters gave they had any. In the story, John has the general force in the house, while the storyteller does as he says. The storyteller gave her submission when she promptly quit composing when she saw her better half was headed to her room. She stated, â€Å"There comes John, and I should take care of this, †he would rather not have me compose a word† (317).Beyond the relationship of doctor to persistent, John is showing his strengthening as a spouse in this late nineteenth century short story when he doesn't permit his significant other to go visit her Cousin Henry and Julia,: â€Å"[†¦] he said I wasn’t ready to go, nor ready to stand it after I arrived; [†¦]† (321). The spouse wife connection between the two is additionally revealed in the narrator†™s fourth diary passage. She inadvertently woke up her better half in the night when she got up from her bed to investigate the movement in the backdrop and proceeds to state to John that it is â€Å"a acceptable chance to talk† (322).Through their conversation, obviously John is speaking condescendingly to his significant other when he calls her â€Å"little girl† and shouts out, â€Å"Bless her little hear! † (322). Moreover, John appears just as he decreases to recognize the way that his wife’s condition isn't improving as he ceaselessly strengthens the possibility that she is showing signs of improvement. The connection between the two is plainly ruled by John. His wife’s dependence on him and her lowliness are featured by John’s deigning conduct. Moreover, John set his significant other in an upstairs room, where she wound up investing every last bit of her energy away from the remainder of the house.Contrary to where the spouse neede d her room to be, she regardless persevered through the distress that the ghastly yellow backdrop brought to the room. After a point by point depiction of the wallpaper’s absence of appeal, the storyteller expressed, â€Å"I should loathe it myself in the event that I needed to live in this room long† (317). At this time, John’s wife’s assertion of despise towards the yellow backdrop in a manner anticipates her impending craziness. All through the story, the narrator’s musings become progressively associated with the backdrop to where most perusers would scrutinize her sanity.Although she frequently makes reference to that she feels her wellbeing is improving, her composing turns out to be continuously fixated on the backdrop demonstrating her exacerbating mental state. Referencing new â€Å"developments† in the backdrop, she states, â€Å"There are in every case new shoots on the parasite, and new shades of yellow on top of it. I can't kee p check of them, however I have attempted conscientiously† (324). She additionally proceeds to reference different other peculiar subtleties of the paper, for example, its smell, its shading, and that she accepts there is a lady behind it making it move (325).At this point in the story, unmistakably the storyteller has lost her grasp on reality as the setting eventually adds to the plot line of the short story. Furthermore, the narrator’s good ways from the focal zones of the house represents the separation between her psychological state and reality. The remainder of the family lives in the basic spot of the house where they complete their days †an ordinary reality. The creator depicts the narrator’s metaphorical detachment from the standard, rational world by truly removing her from every other person in the house.The storyteller is likewise isolated as far as the social progression of the house. The spouse paid for the lease of the house and moves about u ninhibitedly in it while he requires his significant other to stay in her room consistently, which likewise shows his sex predominance in the late nineteenth century. As a rule, the setting of an artistic work can contribute substantially more to the peruser than basically illuminating the time and spot regarding the work. The peruser can increase a superior comprehension of a wide range of parts of a work when the setting is fundamentally analyzed.The narrator’s decrease in psychological well-being starts as generally stable to the peruser yet in the end gets divided in a way that is exemplified through her explanation of her physical setting. Her debilitating mental state can mostly be accused her previously prior anxious propensity, yet is surely an aftereffect of her flawed â€Å"treatment† and her husband’s forswearing to his significant other as a grown-up on a level social chain of command. The setting in â€Å"The Yellow Wallpaper† assumes a criti cal job in having the option to altogether comprehend the artistic work.

History of Essay Writing: How to Jump Start Your Writing

History of Essay Writing: How to Jump Start Your WritingHave you been working on your history of essay writing for a while now and you're still having difficulty with your writing? Or are you just going through the motions and you know what you want to write but don't know how to get started? There are a few simple steps that can help you jump start your writing and begin writing in a way that you are comfortable with.Before you get started on your essays, first you need to get into your word processor or a personal computer. Choose a program that is designed for word processing and let it do the writing for you. You can also use this software to format your own essays. Have some fun and express yourself in whatever way you think will best suit you.After you have saved your essay, have a look at what you have written. Once you have completed your writing, consider using different fonts and font sizes, as well as colors. Making your essay's appealing to the eye is essential, especiall y when it comes to history of essay writing.Don't worry about what you use, but make sure it suits your style. Make sure the font size and the space between the letters are similar. Make sure you use the same color for your letters. The choices you make will determine how easy it is to read your essay.Another important thing you must learn is how to organize your thoughts. If you were trying to create a timeline of events and you are unsure of what order you should put them in, then you can always use templates to help you.Use all three levels of your brain - short-term memory, long-term memory and your analytical side. Write your essay like a letter and try to use your reasoning skills to bring it together. Don't forget to add a summary at the end.If you are having trouble thinking of ideas, try to jot down a list of things you could do, write about or visit that has nothing to do with the full essay. This will help you become more creative and will help you jump start your essay w riting.Remember, to write your history of essay writing you must first come up with ideas for your essays. It's not the ideas, it's the ideas that can later be turned into an essay. Then the only thing left to do is put those ideas into words.

Political Campaign Videos Essay Example for Free

Political Campaign Videos Essay Moves in the crusade films â€Å"The Sky is the Limit† by George Bush and â€Å"A New Beginning† by Ronald Reagan more likely than not been extremely obvious to master media pundits, yet were not in any way recognizable for normal sensible audience members, making the movies progressively viable materials in battle. Let us first investigate the battle film of George Bush. The first of the film â€Å"A New Beginning† drew in the watchers to tune in and investigate Bush’ individual life. It contained clasps of Bush’ father, mother and spouse discussing him and that is the place â€Å"personal† or â€Å"emotional appeal† comes in, on the grounds that it was the group of Bush talking. Bush’ guardians discussed how cherishing and great he is as a child. Indeed, even his affection life was talked about by his better half, telling the crowd that Bush is a sort of individual who keeps his words which he demonstrated when he wedded Laura immediately as guaranteed. At this early piece of the film, the film appeared to be only a basic narrative of George Bush’ individual life, until a clasp of George Bush saying â€Å"I am the individual who likes to smile† came in. He was stating that he jumps at the chance to chuckle, with his face amazingly quit for the day driving, trailed by an extremely short clasp showing himself giggling at a political get together. This, at that point, is the beginning of political crusade and is additionally the principal move in the film. The move was made quietly, however, on the grounds that there was a blend of individual intrigue and political battle. The following clasp was Carlos Ramirez discussing Bush being an individual brimming with family esteems. While the theme was still close to home, the interviewee was a political individual, Carlos Ramirez being the civic chairman of El Paso. With this, the blend of legislative issues and individual intrigue was made, flagging the second move that was going to occur. This is in reality a piece of information that the following movement will be from individual political to something that’s absolutely political. The third move is set apart by a meeting with Ernie Ladd, a fellow benefactor of a tutoring program for authority called â€Å"PULL. † Ernie Ladd was discussing Bush’ execution as a pioneer. At the point when the theme is about administration, it obviously shows that the present focal point of the clasp was into governmental issues. To mollify the blow, Bush was appeared on TV once more, being back to a customary person for another took shots at individual intrigue. Of course, it was as yet political in light of the fact that here, he was discussing change. From the start, he was identifying over kids who were originating from extremely troublesome circumstances and contrasting it with his magnificent life. He said he needed to change this and improve lives for all youngsters, while expressing the simply political line â€Å"This is the motivation behind why I need to run as a legislative leader of Texas. † The battle, at this stage, is at its full swing. Another move was made, however this time, there was an exertion in underlining the objectives of Bush in the decisions. Phyllis Hunter, an agent from READ of the territory of Texas, discussed changed which Bush caused in the state. She further clarified the positive changes which occurred in Texas which might not have been incomprehensible without Bush. â€Å"She gave tributes on how accommodating Bush is as an individual which can be seen through her accurate words, I have seen a major contrast since he has been legislative leader of the territory of Texas in the measure of supports that we need to help us as teachers arrive at the principles. He said on the off chance that you need it, we’ll get it for you. We have sites, we have award programs, we have educator preparing in the province of Texas, and we have George driving the way (Parmelee, 2003, p. 52). † From this point, the film turned out to be profoundly political on the grounds that what were demonstrated were absolutely crusade materials. There was Bush conversing with kids while perusing their letters to him, in which a letter even contained a desire for Bush to win. Here, Bush tells the children that he trusts he wins, as well. This crusade material was given show and individual intrigue when the children were included. In conclusion, Bush was expressing the words â€Å"I’m certain I can carry out the responsibility that individuals need me to do. I’m a pleased individual from my gathering, however Im more than that; I’m an American. I love my nation. I love a big motivator for America. I’m going to remind individuals that were fortunate to be Americans (Parmelee, 2003, p. 52). † Ending the film is a tune entitled â€Å"We the People† coordinated with a boisterous adulation. Ronald Raegans film â€Å"A New Beginning†, then again, begins with a recording of his introduction. While expressing his sacred pledge, a montage of Americans having a typical existence was covering with his voice. His pledge, at that point, worked as a voice over to ordinary residents who tended creatures, worked the grounds, worked in workplaces, and the preferences. It was undoubtedly a method that made the film solid in light of the fact that the film had the option to make depict that the saints of the United States are simply the Americans, and not Ronald Raegan. From this scene, a move was made to Raegan discussing how he secures his position in the political field, saying that â€Å"hearing fair perspectives while having meetings† originating from the official part of the administration makes him motivated as a political pioneer. In the wake of referencing individuals from the official branch, the film movements to normal individuals once more, giving tributes on how they have learned qualities like nationalism, regard and pride due to Reagan. It was in the fourth move when an abrupt change can be seen, in light of the fact that the music out of nowhere got sensational, having the verses â€Å"Freedom, they cannot remove that, I am glad to be an American† as a contributing variable to the enthusiastic intrigue. This part stretched out to a couple of moments (as long as the entire melody) and changed over the film briefly into a music video until it was sliced to a couple of clasps demonstrating Reagan’s outings to neutral territories in Asia. In this move, the film exhibited the military intensity of a nation where Reagan shows that he is so charmed to hear pride among warriors. He at that point meets the troopers from South Korea and welcomes then individually with the words â€Å"I am pleased to know you. † This way, he is sending the message that we ought to copy his conduct of recognizing these troopers or â€Å"heroes† everytime we see them. Tributes from standard Americans are embedded once more, in which everybody says that they get the opportunity to go through more cash and they can feel the advancement of the economy since Raegan drove the country. The subject of swelling was additionally talked about, with measurements referenced to demonstrate that he is generally worried about expansion and security of seniors. The music in this scene is energetic and successful, followed, once more, by tributes from others. The most emotional move accompanies the subject of the death endeavor on him. This part was simply enthusiastic and individual, sharing to the crowd the second he conversed with the specialist and the specialist let him know â€Å"God must be on your shoulder. † However, an unexpected change happened when an abrupt energetic music entered the scene, demonstrating again his excursions to Asian nations. This time, he says that individuals go toward the West, which shows that the West, at that point, gives future to the individuals. He says that Americans have a great deal to offer, which welcomed a change on the clasp by embeddings a clasp about the World War II veterans who gambled and relinquished their lives at Point d’Hoc. He discloses to us that men nowadays can be found in workplaces, stores, ranches and shops because of a free society all on the grounds that the military power helped the country accomplish it. After this, the film becomes political when Reagan began discussing change, rearranging charges and making venture zones and business impetuses. From this, he likewise discusses harmony which he accomplished on the grounds that he is helping individuals. The film finished with the tune God Bless The USA (Morreale, 1991, p. 84). The qualities normal to these two movies are pride, nationalism, liberality, initiative, otherworldliness and regard. What makes these movies distinctive are the way these two characterize themselves. Bramble characterizes himself as an individual brimming with family esteems, somebody who needs to fulfill everyone, deferential of his folks, needing to make change, loaded with confidence and arriving at huge dreams, in which his being a family-individual and needing to make change is underlined. Reagan characterizes himself as an individual who regards saints, loaded with nationalism, organizes economy of the country, advocates opportunity, profound and a harmony darling. In this, his regard for legends or military and his enthusiasm are accentuated. Melodic scores that are energetic and successful help the advancement, dreams and opportunity the up-and-comers are depicting in the film. The wistful melodies bolster the individual and enthusiastic intrigue of the film, which helped in causing the crowd to feel what the competitors needed them to feel. Visual pictures likewise had a job †American banners, honest children, cub scouts, troopers, baseball, chuckling, dawns †all these advancing a constructive vibe for their character, making the competitors look as increasingly positive people before the camera.

Thyroid Lesions in the Diagnosis of Thyroid Lesions - 7700 Words

Thyroid Lesions and Recent Advances in the Diagnosis of Thyroid Lesions (Other (Not Listed) Sample) Content: Modern Diagnosis of Thyroid Lesions Thyroid Lesions and Recent Advances in the Diagnosis of Thyroid LesionsCollected by Fine Needle AspirationA Critical Literature Review Conduct a Critical Review of the Literature on the use of Fine Needle Aspiration in the diagnosis and treatment of of Thyroid LesionsName:Student Credentials:Degree Program: University:Faculty Advisor: Project Due By  DATE \@ "d MMMM yyyy" 24 October 2015 AbstractThis paper presents a detailed, comprehensive and strategically developed literature review, critically focusing on contemporary practices when testing for and diagnosing thyroid lesions. Accumulating an immense volume of academic arguments, empirical research studies and clinical tests of the Fine-Needle Aspiration (FNA) practice, the paper presents a critical review of the most recent peer-reviewed literature. Although slightly basing the evaluative argument on research studies conducted in the last three decades, the core of the revie w evaluates recent academic arguments and research findings on the application of FNA. Towards this end, the literature review traces its argument to thyroid lesions in cytopathology, the condition of benign nodules (such as colloid, Hyperplastic and cyst), contemporary thyroiditis practice (both Hashimoto and de Quervains thyroiditis), and the accruing neo-plastic tissue changes. This creates a background to review the dynamics of fine-needle aspirate, specifically discussing the role and importance of cytology, the limitations of fine-needle aspirates, potential in the diagnostic testing of thyroid lesions and the use of imaging and molecular options. The critical review then contextualizes the Bethesda reporting system, in contemporary cytopathology. In agreement with previous research studies and clinical tests, the review concludes that the FNA emerges as a relevant, reliable, effective, precise, cost-effective and accurate diagnostic tool for thyroid lesions, when applied wi th relatively few limitations, towards a purposive goal in cytopathology, such as when complemented with imaging and molecular pathogenesis.Keywords: Thyroid Lesions, Benign Nodules, Fine Needle Aspiration, Bethesda Reporting System, Thyroid Lesion Diagnosis, and Thyroid Nodules Test Contents TOC \o "1-7" \h \z \u  HYPERLINK \l "_Toc396052471"
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14 Thyroid Lesions and Recent Advances in the Diagnosis of Thyroid Lesions Collected by Fine Needle Aspiration: A Critical Literature ReviewIntroductionThematic ReviewFrom the perspective of cytopathology, modern pathological practices have enabled the study, testing and diagnosis of thyroid lesions from the cellular level. Of focus in the preset review is the use of thyroid Fine-Needle Aspiration (FNA), where according to Cibas and Ali (2009), FNA) has an essential role in the evaluation of euthyroid patients with a thyroid nodule. After ages of what have been termed as unnecessary surgeries, cytopathologists can now use FNA to attend to the needs of thyroid patients with reliable effectiveness. The question however emerges on the sensitivity, effectiveness, precision and diagnostic accuracy of FNA, in comparison with alternative diagnostic tests available for thyroid lesions. This area of interest has a wide and highly detailed presence on the literature, both in research findings and academic arguments. Numerous scholars have in the last few decades, conducted several retrospective studies on FNA. As early as 1982, researchers such as Hamberger and others had started to evaluate the cost and practice implications of FNA diagnosis. A few years later, Suen (1998) reviewed the application of FNA to separate cellular follicular lesions. Nearly a decade later, Schlinkert et al. (1997) investigated the factors that can determine FNAs accuracy to predict malignant thyroid lesions. At the beginning of the century, Kelman et al (2001) reviewed the malignancy risk in thyroid cytology and contextualized the role of FNA. Towards the close of that decade, Layfield et al. (2008) had investigated the post-testing implications of FNA diagnosis, particularly in the treatment of thyroid lesions. Recently, Sinna and Ezzat (2012) investigated the diagnostic accuracy of FNA in thyroid lesions for contemporary practice after decade s of its use. As exemplified above therefore, FNA testing and diagnosis of thyroid lesions has been widely covered in the last few decades, both in empirical research, clinical tests and academic discourse. What is critically essential therefore is a thematic analysis of this literature to reach a reliable, accurate, relevant and evidence-based conclusion. Consequently, this paper seeks to provide a critical review and assessment of such studies currently published in peer-reviewed literature on the dynamics of FNA when diagnosing thyroid lesions, leading to an evidence-based evaluation of the Bethesda reporting system as defined by contemporary pathological practice.Structure of the PaperFollowing this brief introduction, the paper will present a critical literature review of contemporary practices when testing for and diagnosing thyroid lesions. Immediately hereafter, the paper will review thyroid lesions in cytopathology, starting by critically discussing benign nodules includ ing colloid, Hyperplastic and cyst, highlighting thyroiditis practice (briefly focusing on Hashimoto and de Quervains thyroiditis), and finally reviewing neo-plastic changes in conventional medical practice.Thereafter, the paper will focus on the dynamics of fine-needle aspirate, discussing the role and importance of cytology, the limitations of fine-needle aspirates and briefly, on the use of imaging and molecular options for the diagnosis of thyroid lesions. Ultimately, the paper will briefly discuss the Bethesda reporting system, before developing a precise conclusion to the literature review.Thyroid Lesions in Cytopathology Contextual DefinitionsThyroid lesions, alternatively termed as thyroid nodules are abnormal cells that develop in a tissue, within and even around the human thyroid gland. Upon progressive development, the thyroid lesions emerge as small bumpy lumps such as around the neck region (where they can be examined physically) just above the breastbone, or developin g internally and thus impossible to examine physically. The present paper seeks to review the assessment, examination and diagnosis of internal thyroid lesions that cannot be validated physically. The bumpy lumps are referred to as cysts, which may or may not incorporate fluid (fluid-filled/cystic or solid lumps) and the fluid can be either independent or integrated with thyroid cells.The size and nature of thyroid nodules often influence their impact on the human neck and its function, such as in swallowing. The rate of a thyroid lesion to infect and negatively aggrieve normal functioning of the thyroid gland is termed as malignancy. Some of the nodules are cancerous, but the majority of nodules are non-cancerous. According to the American Thyroid Association, the vast majority of thyroid nodules are benign (noncancerous) but a small proportion of thyroid nodules do contain thyroid cancer. As shall emerge hereafter, ultrasound imaging is a potential way of detecting ad diagnosin g thyroid lesions, and according to Wong and Ahuja (2005), such imaging helps to differentiate a malignant nodule from a more common benign thyroid nodule and identify a malignant nodule against a background nodular goiter (with an) incidence of between 1% and 3%. Importantly however, it is important to differentiate a malignant thyroid lesion from a benign/noncancerous thyroid lesion. Malignant lesions are cancerous and they often grow infinitely, such that they can and doe invade adjacent tissues and thereafter spread, unlike the benign lesion that are noncancerous and often static and independent. Benign NodulesThe condition of thyroid lesions has become common occurrence, most notably based on their common impact such as develop...

Should Electronic Cigarettes Be Harmful - 1676 Words

Despite various claims via online websites and advertisements, electronic cigarettes are not a safe alternative to regular cigarettes. Often advertised as having no dangerous chemicals, many people would think that they are completely safe because of these misleading ads. However, electronic cigarettes still have toxic chemicals inside of them, and even more that are created when smoking them. The biggest reason cigarettes are addictive is because of a drug called â€Å"nicotine† inside of them. This drug creates a feeling of pleasure in the brain, but it is short lived, turning that pleasure into irritability and eventually addiction. Besides nicotine, e-cigs also have other ingredients such as aldehydes (which kills cells around the mouth and throat), nitrosamines (which can cause lung cancer), and even some metals. Because of these dangerous chemicals that are still present in electronic cigarettes, they are not a safe alternative to cigarettes, the presence of nicotine bei ng the biggest reason. The nicotine drug is â€Å"a toxic colorless or yellowish oily liquid that is the chief active constituent of tobacco† (Definition of Nicotine in English). This means that it is dangerous (harmful to health), and is the main ingredient in cigarettes. Dr. Ananya Mandal, MD, says â€Å"Nicotine is a chemical compound that is present in tobacco. When tobacco is smoked, nicotine is absorbed through the wall lining of the small air sacs in the lungs. When sniffed or chewed, it is absorbed throughShow MoreRelatedShould E-Cigarettes Be Restricted in Public Areas? Essay1598 Words   |  7 PagesShould E-Cigarettes Be Restricted In Public Areas? E-cigarettes have heating elements that are battery operated and hold cartridges of nicotine and other liquids and flavoring. 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These devices provide nicotine to the user by converting a liquid mixture to an ae rosol, usually composed of propylene glycol, vegetable glycerin, flavored chemicals, and a varying amount of nicotine (Grana). Electronic cigarettes have caused a major debate among doctors, smokers, andRead MoreE-Cigarettes: Better than Tobacco Cigarettes?1086 Words   |  4 Pagesthat it is harmful for them as well for the environment. Technology has advanced, and now there are electronic cigarettes, called E-cigarette, which are devices with battery that carry nicotine heated aersosol in a fashion that imitates common cigarettes, while carrying lower levels of toxins than a conventional lit cigarette. They can be used indoors, which allows smokers to get their fix wherever and whenever they want. A study from NBC News (Leshae) shows that electronic cigarettes are a techniqueRead MoreE Cigarettes, The Next Big Thing1612 Words   |  7 PagesE-Cigarettes, the Next Big Thing The Los Angeles Times states: â€Å"Electronic Cigarettes are either a potent weapon in war against tobacco, or they are insidious menace that threatens to get kids hooked on nicotine and make smoking socially acceptable again† (Morin). E-cigarettes are now becoming more widespread, especially among young people. The electronic cigarette industry is growing rapidly in the United States due to the rising demand, which is stirring up opinions and research among the massesRead MoreElectronic Cigarettes Should Be Regulated923 Words   |  4 Pagesblow up in his face (electronic cigarettes should be regulated, 2015). In 1963, Herbert A. Gilbert patented the first E-cig, whose produced Cigalike device to heat the nicotine resolution and create water vapor (electronic cigarettes should be regulated, 2015). But Hon Lik, a Chinese pharmacist, made the modern E-cig in 2003, to control the smoking desire (electronic cigarettes should be regulated, 2015). On other hand, there are many st udies warn about the E-cig is harmful as the regular cig. ThoseRead MoreSmoking Cigarettes Should Be Banned927 Words   |  4 Pagespeople who smoke don’t realize how harmful it truly is to themselves and the ones around them. How is it so bad for someone who isn’t smoking, but is around a smoker? Why are cigarettes so damaging to a person’s body? Why do some people get so bent out of shape when a person smokes in a public place? What is so wrong with smoking in the car with children? What is so wrong with smoking an electronic cigarette? Smoking cigarettes and electronic cigarettes are very harmful to your body, but when you smokeRead MoreElectronic Cigarettes: The Alternative Way to Smoke Essays1191 Words   |  5 PagesElectronic Cigarettes: The Alternative Way to Smoke Once again man is faced with the age old question to smoke or not to smoke. Today, I feel that isn’t the question that faces man. The question should be why smoke when one could vape? The use of battery-powered electronic cigarettes is growing across Europe and the United States because they allow users to inhale nicotine vapor without also ingesting tar and other cancer-causing substances present in traditional cigarettes (par. 2). Health expertsRead MoreElectronic Cigarettes Should Be Regulated924 Words   |  4 Pagesblow up in his face (electronic cigarettes should be regulated, 2015). In 1963, Herbert A. Gilbert patented the first E-cig, whose produced Cigalike device to heat the nicotine resolution and create water vapor (electronic cigarettes should be regulated, 2015). But Hon Lik, a Chinese pharmacist, made the modern E-cig in 2003, to control the smoking desire (electronic cigarettes should be regulated, 2015). On other hand, there are many studies warn about the E -cig is harmful as the regular cig. Those

William Shakespeare s Romeo And Juliet - 1306 Words

As outlined in Aristotle’s Poetics, tragedies are meant to follow a specific structure. In a tragedy, heroic characters often give in to their various flaws and end up dying as a consequence, resulting in an outpouring of grief from the audience. Shakespeare’s Romeo and Juliet is often cited as a prominent example of the tragical genre, with Romeo’s crime of passion against Tybalt resulting in the complication of his relationship with Juliet, and ultimately, the duo’s demise. However, despite its status, Romeo and Juliet contains a number of elements that lend themselves more to comedy than tragedy and result in a play with a much more comedic slant than it would appear to have at first glance. It is through the playful character of†¦show more content†¦Only a short time later, Mercutio continues: â€Å"O Romeo, that she were, O that she were / An open-arse and thou a popp’ring pear!† (2.1.37-38). While appearing to be just an a postrophe at first, given the fact that the scene in question takes place within a forest, the aside takes on a completely different meaning when it is explained that a â€Å"popp’ring pear† is a euphemistic phrase created by Shakespeare and that Mercutio instead is making a sly remark about Rosaline’s anus. This sort of discourse very easily shows how Romeo and Juliet contains more comedic elements, with Mercutio’s demeanor adding a certain degree of mischievous, distinctly upbeat individuality to the tragedy. To further expand upon this point: In Poetics, Aristotle mentions that â€Å"†¦Tragedy [aims to represent men] as better than in actual life† (2); however, characters in the play are, more often than not, left scandalized by things Mercutio says, or end up having conversations with him that do not serve any greater purpose than to emphasize the whimsicalness of his character. For instance, in act 1, scene 4, Mercutio recites a lengthy monologue about dreams, to which Romeo responds: â€Å"Peace, peace, Mercutio, peace! / Thou talk’st of nothing† (1.4.95-96). When Mercutio describes Tybalt to Benvolio in act 2, scene 4, Mercutio describes him very

History Of Basketball Essay Example For Students

History Of Basketball Essay A brief out line of basketball is it is a game played with a pumped round ballbetween two teams of five players each on a rectangular court. In professionalor minor competition basketball is usually played indoors, but it does not needto be. Each team tries to score by shooting the ball through the other teamsgoal at each end of the court, above their heads. The goal is a round hoop andnet called a basket. The team scoring the most such throws, through field goalsor foul shots, wins the game. Equipment used You do not need a lot of equipmentto play basketball all you need is a basketball, a court and one or twobasketball rings. The basketball court is in a shape of a rectangle ranging insize from about 29 m by 15 m to about 22 m by 13 m. At each end of the court isa backboard placed behind the ring, measuring usually about 2 m by 1 m, this isalso in a rectangular shape although in some collages in America it is more in ashape of this. Each normal rectangular backboard is about 2.7 m (about 9 ft)above the court. The baskets are attached firmly to the backboards about 3 m(about 10 ft) above the playing surface. Each basket is about 46 cm (about 18in) in diameter and consists of a round hoop, or metal ring, from which awide-meshed white net is hung. The regulation basketball is an inflated,leather- or nylon-covered sphere that weighs from 567 to 624 g (20 to 22 oz.)and has a circumference of about 76-cm (about 30 in). What is involved Aconventional basketball team, which is directed by a coach, is made up of twoforwards, two guards, and a center. The two forwards are usually the better ofthe shooters and are really quick. In the jump they both stand between thecircle and the opponents basket. The two guards stand in the backcourt. Thecenter, usually the tallest player on the team who stands inside a circle thathas a radius of about 61 cm (about 24 in) and is located midway along a linepainted across the center of the court. The game commences with the tip-off,when the referee tosses the ball into the air over the center circle, in whichthe opposing centers stand face to face. The centers then leap into the air andattempt, with their hands, to tap the ball to their teammates. The team thatgets the ball attempts to advance it toward the basket defended by the opposingside, in order to try for a field goal, or basket, scoring two or three points,depending on the players distance from the basket. A player may advance theball by passing it to a teammate or by bouncing (dribbling) it continually alongthe floor while running toward the basket. After a basket is scored, theopposing team puts the ball into play from behind its end line and in turn triesto move the ball upcourt to score. How is the game structured in the Olympics Inthe Olympics basketball the Officials consist of a referee, one or two umpires,one or two scorekeepers, and one or two timekeepers. The referee is in charge ofthe game. The referee and umpires operate on the court to ensure that the gameis played by the rules. They both can call any foul or violation they seeanywhere on the court. Usually, one official operates near the offensive teamsbasket and the other near the division line. The officials reverse positionswhen the teams move to the other end of the court. If a second umpire is used,he or she stands near a sideline. To call a violation or foul, the officialblows a whistle to stop play and the clock. The official explains the violationor foul, usually with a hand or arm signal, and enforces the penalty. The gamethen resumes. Because around the world basketball has little changes from onecountry to the other when the Olympics are played some one has to make thedecisions on how it is going to be played. No matter how the rules are decidedit would not be much of a change from where ever the basketball players havecome from to make it difficult to play. In the Olympics the games is set out asone big knock out game to decide who plays in the finals to be come number one inthe world. All the teams have to try not to get kicked out by loosing gameswhile trying to knock the other teams out of the competition. Which leaves thebasketball players with an enormous amount of pressure on them. Basic Rules Thebasic rules to basketball are fouls, travelling, double dribbling, the threesecond violation, foot violation and finally out of bounds. To get a foul inbasketball you are usually hit or pushed in some way by the opposing side. Totravell in basketball you will either take to many steps before bouncing theball, or after bouncing and stopping you start to bounce the ball again. Todouble dribble you must jump in the air with the ball in your hands and landagain with out passing or shooting the ball. Someone playing offence and stayingin the key for longer than three seconds or more causes the three-secondviolation. Foot violation in exactly what it sounds like, it is a violation madeby someone kicking the ball. Last but not least is going ov er the boundary linewith the ball. All of these things are not allowed in basketball and I shouldknow as I play in real competition. For almost all off the rules the refereeshave made some kind of body signal to tell everyone what just happened with outyelling it so everyone can hear. Below you can see some of the following signsthe referees make. When it began in the Olympics The success of internationalbasketball was greatly advanced by Forrest C. Allen, a Naismith disciple and aformer coach at the University of Kansas, who led the movement for inclusion ofbasketball in the Olympic Games in 1936 and from then onwards. Details of anyAustralians who has competed at the Olympics in this event One Australianbasketball player who has not only participated in one Olympics is Andrew Gaze. Potlatch - The Sharing And Shaming EssayThe only true record holders could be America as they have won in the Olympicsin a row for the longest time ever. Longer then any other country has yetproven. To tell you the truth I dont think any one will ever either.

Integrated Marketing Communications

Communication effort as a way of marketing a particular brand makes use Integrated Marketing Communications (IMC) (Smith Taylor, 2004). Through this concept, the relationship between the customer and the brand is greatly enhanced. The communication efforts employed here are primarily meant to foster a warm customer relationship so that a particular brand can be consumed at will by customers.Advertising We will write a custom essay sample on Integrated Marketing Communications specifically for you for only $16.05 $11/page Learn More Such relationships are also considered to be profitable since they are cross-functional in nature. For instance, these communication efforts are considered to be profitable owing to the fact that all the messages sent to the active and prospective customers are meant to be persuasive since they encourage dialogue. Quite a number of relevant marketing communication tools are usually integrated and employed when IMC concept is a dopted. The rationale is to create the greatest impact to the consumers at a cost that is relatively low and manageable (Percy, 2008). In most instances, internally directed communications, customer-focused as well as marketing channels are all affected in this form of integration. When developing an Integrated Marketing Communications Plan, it is imperative for a company planning to advertise and market breakfast cereals suitable for both young and old, to bear in mind the right promotional strategies that will not only reach the target audience but also be cost-effective (Kitchen Pelsmacker, 2004. The two communication efforts will markedly differ along the IMC plan such that the latter will depict the behavior of buyers, brand management and corporate image. For instance, a company marketing its brands should not give conflicting messages that may equally confuse the entire market. In any case, the aforementioned components form part and parcel of foundation for an organisation. Another difference is the consumer and trade promotions that can be used to push sales. Others include customer relations management, data base marketing and personal selling (Shimp, 2008). They are all different since they are classified as promotional tools. Additional, another difference emerges in the design of advertising used. Several tools exist here. For example, selection of the advertising media is paramount. Others are execution frameworks and advertising design and management that has been put in place. The last difference is the nature of integration tools used for promoting a certain brand or product.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The marketing program is integrated in addition to entrepreneurial ventures that are available for newly introduced products into the market. One typical example is the case of Kellogg’s company whereby the two communication efforts differ significantly in the sense that the company is using a mixed variety of reaching out for its consumers. Indeed, if Kellogg’s were to cereal breakfast for both the young and old age, then it can still apply such winning strategies such as giving prices upon purchase, relaying messages of goodwill upon exercising after utilizing the product, convincing the buyers that both adults an children will benefit from sensible breakfast (Kellogg, 2010). Kellogg is also promoting healthcare concerns upon using its products. For instance, c consumption of food substances that have low sodium content as well as engaging the public (consumers) in corporate social responsibility. In recap, it is imperative to note that the various marketing mix available as part and parcel of communication efforts to consumers can all be applied differently both at the product and brand level. For example, positioning, targeting and variables of segmentation are some of the marketing componen ts that have revolutionized promotional strategies. Nonetheless, the very elements have been boosted by the internet (such as in the application of e-commerce). References Kellogg. 2010. Promotions. Web. Kitchen, J.P. Pelsmacker, de P. 2004. Integrated marketing communications: a primer, New York: Routledge.Advertising We will write a custom essay sample on Integrated Marketing Communications specifically for you for only $16.05 $11/page Learn More Percy, L. 2008. Strategic Integrated Marketing Communications, Burlington: Elsevier. Shimp, A. T. 2008. Advertising Promotion, and Other Aspects of Integrated Marketing Communications, Ontario: South-western Cengage Learning. Smith, R. P. Taylor, J. 2004. Marketing communications: an integrated approach, London: Kogan Page Ltd. This essay on Integrated Marketing Communications was written and submitted by user Math1as to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Integrated marketing communications Introduction Burjeel hospital is the largest private hospital in Abu Dhabi situated in Al Najda Street. The hospital has advanced treatment equipment and many US and European hopitals. Burjeel hospital is a 202 bed facility offering comprehensive services in more than thirty different specialties (Burjeel Hospital Offers Free Heart Surgeries, 2013).Advertising We will write a custom research paper sample on Integrated marketing communications – Burjeel hospital specifically for you for only $16.05 $11/page Learn More Integrated marketing communication is an approach to achieving the goals of the marketing campaigns by using the multiple marketing strategies in a coordinated manner. Such marketing strategies include; paid advertisements, social media, public relations and many others. Since commencing services in the year 2012, Burjeel hospital has used effective marketing communication strategies to reach its customers. Some of the well-used strat egies by the hospital in marketing communications are involving social media, public relations and advertisements. The promotion mix According to Kotler Armstrong (2010), the organization’s promotion mix is a well-coordinated integration of paid advertisements, public relations, direct marketing and sales promotions to communicate and build relationship with the customers. The promotion mix strategies used by Burjeel hospital are: Service promotion – The hospital consistently uses service promotion to reach new markets globally. It has launched a compassionate initiative called â€Å"100 free heart surgeries† and persuaded heart patients from the UAE, Saudi Arabia, Middle East and other countries across the world to register for free heart surgery. The event was a big success and attracted applications from various countries across the world. Patients from Yemen, India, Oman, Saudi Arabia and Bahrain were among the beneficiaries of the initiative. The initiativ e used  advertisements over the screen and print media to reach many heart patients globally. Although â€Å"100 free heart surgeries† was  a compassionate campaign, the hospital used it as a marketing strategy to reach new customers across the world (Burjeel Hospital Offers Free Heart Surgeries, 2013). Public relations – The hospital has distinguished its services from its competitors in the industry by offering quality services, therefore building its reputation in the corporate world. The hospital entered into alliances with various reputable organizations to grow its reputation further.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to the hospital’s website, the partnership between the hospital and Brussels University enabled the establishment of an In Vitro Fertilization (IVF) test clinic within the hospital which was the first such clinic in UAE (Burjeel Hospital Offers Free Heart Surgeries, 2013) According to the hospital’s website, it builds partnerships with various insurance service providers to serve its customers better (Burjeel Hospital Offers Free Heart Surgeries, 2013). Partnerships with insurance service providers offer customers diversity in medical bill payment hence increasing the hospital’s efficiency. The hospital has effectively used the social media, online newsletters and press releases to communicate with its customers creating awareness of its services. It has active Facebook, Twitter and YouTube accounts which it uses to communicate and share information through advertisements. Burjeel Hospital Offers Free Heart Surgeries (2013) reported that the most effective advertisement method used to market the free heart surgery by the hospital was the social media. Communications process According to Kotler Armstrong (2010), for marketers to effectively communicate with their clients, they need to clearly understand the communication process. The communication process starts by identifying the target market. For example, the hospital targets middle-class and high-class patients with special medical problems and its marketing communication strategists should exploit available avenues to reach these people. The hospital’s marketing department main aim is to reach new customers to increase its market share. Burjeel hospital is a new entrant in the industry and most of its customers are at awareness phase, therefore it uses several methods to effectively reach them. For example, the hospital used the media and its website to broadcast its press releases informing the public about the opening of the hospital (Burjeel Hospital Offers Free Heart Surgeries 2013). The hospital’s marketing communication goal is to move as many customers as possible from awareness to preference and liking phase. The hospital uses its excellent public relations, quality service deli very and corporate reputation to motivate clients to develop a preference and liking of its services (Burjeel Hospital Offers Free Heart Surgeries, 2013). After the first step of identifying the target audience, the marketer must compose a clear marketing message. The marketing strategist can add emotional, moral or rational appeals to attract attention and provoke action from the targeted clients. Burjeel hospital effectively used emotional appeal to reach its clients in the†100 free heart surgeries† initiative advertisements (About Us. n.d).Advertising We will write a custom research paper sample on Integrated marketing communications – Burjeel hospital specifically for you for only $16.05 $11/page Learn More The hospital employs personal and non-personal communication methods to reach its customers. It retains the communication contacts of its patients and their families and communicates with them from time to time about changes an d new services in the medical facility. The intention of this is to develop relationships with their patients who in turn refer other patients to the hospital. The hospital also uses advertisements over the broadcast and print media to reach its customers. For example, the hospital used advertisements over the print and screen media to create awareness among the residents of Abu Dhabi and the UAE about its expansion plans (About Us. n.d). The hospital ensures that high credible sources deliver its marketing messages to increase persuasion. The press releases from the hospital are always delivered by the hospital’s managing director making them authoritative and credible. To set up an effective feedback system, the hospital offers its customers an opportunity to express their opinion through its website. The hospital’s website has a â€Å"contact us† page which allows customers to leave their feedbacks. It further uses the social media and call centers to collect feedback from its customers (Burjeel Hospital Offers Free Heart Surgeries, 2013). Communication effectiveness The communication process used by the hospital has been effective because the hospital has significantly increased its market share since its inception. The hospital has experienced growth in the last one year and is a famous brand in the UAE and the entire Middle East. Currently, the hospital attends more than a hundred thousand patients from different countries annually (About Us. n.d). According Burjeel Hospital Offers Free Heart Surgeries article (2013), the hospital is planning infrastructural expansion which will accommodate more than three hundred beds and fifteen medical specialties upon completion. Promotion mix strategy Burjeel hospital uses push and pull strategy to reach its customers. The hospital markets its services via its good public relations, corporate reputation and other forms of advertisements to create a demand vacuum that motivates patients to seek s ervices at the hospital, therefore its advertisements directly target the customers. The hospital also uses push and pull strategy to market its services through several third-party agencies. The hospital uses alliances with other medical organizations like the Brussels university medical department to market its medical services. Although the hospital’s main advertisements and marketing promotions target its customers directly, it also uses strategic alliances to push its market position.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More References About Us. (n.d). Retrieved from Burjeel hospital website. Burjeel Hospital Offers Free Heart Surgeries. (2013, March 24). Saudi Gazette. Web. Kotler, P. Armstrong, G. (2010) Principles of Marketing (13th ed.). New Jersey: Pearson Education. This research paper on Integrated marketing communications – Burjeel hospital was written and submitted by user Aniya Weeks to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Integrated Marketing Communications Introduction Marketing is an organizational function that entails a set of processes for communicating, creating, implementing and delivering value to customers. It helps to manage customer-business relationships in a way that will benefit both the organization and the stakeholders involved. Such processes succeed in moving people closer to making a decision to purchase and facilitate a sale. Marketing communication is a very essential aspect of any business organization. (Kitchen, 1997)Advertising We will write a custom report sample on Integrated Marketing Communications specifically for you for only $16.05 $11/page Learn More This paper looks at Aldi’s case study. It identifies the market segments that Aldi is operating in. It also focuses on the current and potential marketing communication channels used by Aldi to reach its target customers. There is also a competitor analysis of the channels. The paper also explains the benefits that Aldi mi ght accrue from developing a website. This includes strategies on how Aldi can drive traffic to the website. Finally, opportunities for reciprocal listings and other marketing communication strategies are included in this paper. (Belch, 2004) Aldi market segments According to Kitchen (1997), market segmentation is an imperative aspect in any business. This is considering the fact that the chosen segment always determines the growth and accrual of profits within the organization. An analysis of Aldi stores shows that it has had local market segments. This is whereby its products are sold in the local market. This is clearly indicated by the marketing communication strategies that the organization has been involved in. Aldi’s strategies were not targeting a wider global population. (Kitchen, 1997) It has not been venturing into international market segments. Another aspect of Aldi’s market segments entails low income people. This is clearly illustrated in its pricing str ategies. From the case study, it is quite evident that Aldi’s products have been having low prices. This definitely indicates that the store has not been targeting the affluent segment of the society. This is also indicated in the image that the store has been having. This is in line with the exterior and the interior aspects of the business premises. (Lages and Filipe, 2004) Marketing communication channels It is quite clear that Aldi’s current marketing communications strategies also include television advertisement. This through what the organization refers to as television campaign. (Kitchen, 1999) Through this, the organization will be in a position to market its products to a wider population within the United Kingdom. This is one of the marketing communication strategies that are quite effective since many people watch their television sets virtually every day.Advertising Looking for report on business economics? Let's see if we can help you! Get your firs t paper with 15% OFF Learn More Other marketing communication strategies noted are newspaper adverts and posters. Through these two channels, potential customers are also informed of the organisation’s products. It is however worth noting that sometimes newspapers can only reach out to a narrow market segment. (Dan, 2003) This is considering the fact that there are so many newspapers in the current market and customers don’t buy all newspapers while some do not buy them at all or even don’t bother to read them. Posters are a good way of marketing especially when they are strategically placed. The key objective of these communication tools is to increase the organization’s customer base. (Lages and Filipe, 2004) This is also geared towards profit maximization within the organization. An overall analysis of Aldi’s operations shows that it has various marketing communication channels. One of its current marketing communication channels entail s refurbishing its existing stores. This is also evident in the plans to update all its new stores such they become more customer-friendly. This also includes the aspects of re-branding its stores. (Kitchen, 1999) In this case, the organization is trying to improve its image and communicate to its customers about improved products and services. This is an essential avenue of marketing communication as customers tend to judge an organization’s products based on the Company’s overall image. This is actually aimed at luring more customers to try the organization’s products. Another marketing communication strategy in Aldi entails the use of discounts on its purchased products. This is aimed at retaining its customers and also enticing customers to buy more products from the stores. This is considering the fact that the more the customers buy, the more the discounts on the purchased goods. (Lages and Filipe, 2004) Competitor analysis Each and every business has its competitors. In this case, Aldi stores also have various competitors in the market. They include Tesco and Sainsbury superstores. An analysis of marketing communication channels within these organizations shows that they are up to date. These to superstores carry out their marketing communications through various ways. This includes through television and radio advertisements. (East, 1997) This enables them to reach a very wide population within United Kingdom. The two are also known for carry out their marketing communications through posters.Advertising We will write a custom report sample on Integrated Marketing Communications specifically for you for only $16.05 $11/page Learn More This are strategically placed in city centres in attractive colours. One of the most essential communication marketing strategies that the two have incorporated is online marketing. The two organizations have websites where they market their products. This therefore indic ates that they do not just target customers within United Kingdom but also those within the global market. Aldi’s benefits from developing a website One of the best marketing communication strategies in the twenty first century entails online marketing. E-marketing is relatively a new advancement in the field of marketing even though there are many business and customers who have switched from traditional to online marketing. This necessitates that Aldi opens a company website. There are various benefits that the organization will accrue from developing a website. One of the benefits includes reaching out to a wider market segment. (Kitchen, 1997) This is considering that through the website, potential customers across the globe will be in a position to access it. This shows that it does not have geographical limitations. This website will also enable Aldi to increase its sales. This is bearing in mind that customers will be in a position to order for products online without necessarily having to travel to the premises. According to Kitchen (1997), this is also a much cheaper way of marketing as compared to other strategies such marketing through television and the use of posters. Having a website will also enable Aldi stores to cut down on costs. This is especially the costs that are associated with employing professional personnel in the marketing department. Marketing responsibilities which could have otherwise been done by many marketers can be done by one employee. This therefore saves on the cost of paying salaries to many people within the organization. (Kitchen, 1997) The other advantage that Aldi will definitely have relates to convenience associated with marketing through a Company website. Through the use of a website, Aldi will definitely enjoy the benefits of flexibility of time spent on marketing communication. This time will be used to carry out other duties within the organization. Strategies to drive traffic to Aldi’s website It is very essential that Aldi puts in place strategies that will help to drive traffic to its website. One of the strategies that Aldi can have is by writing its website on the receipts given to customers after they purchase their products. Since the organization also uses television adverts, it can advise potential customers to visit its website for more information. Through this many of its customers and potential customers will start using Aldi’s website.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another strategy that can help Aldi to drive traffic to Aldi’s website includes marketing through yahoo, gmail and google URLs. This is by having pop ups as people access their mails. Through this, various people will be able to see the website as they access their emails. This definitely will make many people to start accessing the company website. (Hart, 1995) The organization can also take the initiative of communicating to various stakeholders through its Company website. This includes its suppliers and customers. Through this, the marketing team will drive traffic to Aldi’s website. Traffic can also be driven to the Company’s website through reciprocal listings as indicated below. Opportunities for reciprocal listings Aldi stores can use reciprocal listings to create traffic to its website. Through this custom messages and requests will be automatically sent to diverse theme sites that are normally stored in a database. Through this, Aldi can make any annou ncements to the wider population concerning its Company website. This of course spurs interest in the recipients who take steps of visiting the advertised website. (Blythe, 1997) Through this, reciprocal listings definitely drive the specifically targeted traffic to the website. Research has also shown that web listings help to increase the overall popularity of a website and in the long run there are increased sales. It is highly recommended therefore that Aldi creates a partners page that will play an essential role in enhancing traffic to its website. (Willis, 2009) Suggestions for other products or services In order to enhance Aldi’s business it is essential that it increases its products and services. One of the most essential services that Aldi can get involved in includes cyber cafe within its premises. This is considering the fact that many people use the internet on a day to day basis. This is for both personal and business purposes. Through this, Aldi will improve i ts customer base since as customers seek for internet services, they will also purchase products within the store. (Rimini, 2003) Other products that this store needs to be involved in include wooden furniture. This should be for both home and office. Aldi needs to find suppliers of quality furniture and ensure that there is a constant stock of the same. This should mostly be of wooden materials since many customers prefer them. Many customers are always on the look out for leather furniture and these should also be stocked in large quantities. (Kumar and Morris, 2007) This will help the store to greatly increase its customer base. This is considering the fact that furniture is always needed in offices as new businesses are started and also to replace old ones. Aldi should also seek to fill the gap that pertains to all household products. This is ranging from cutlery, foodstuffs such as sugar, flour etc. (Fill, 2005) Aldi can also increase its product line by ensuring there are item s such as a variety of footwear stocked in its stores. There is need to include stationery such as writing materials and books on various topics. This should also include current magazines and newspapers that are usually sourced for by thousands of readers each single day. (Fill, 2005) Communicated to the target market Aldi stores need to take the initiative to communicate its new products and services to its target market. This should be done through online advertisements on the Company website. This can be done by having the photos of products such as furniture displayed on the website. Through this, the targeted customers will get to know of the new products in Aldi. (Lages and Filipe, 2004) It would also be essential that Aldi communicates to its target market about its new products through television adverts. This should be done in such a way that the products are displayed to the viewers. Through this, the store’s target customers would be able to know of its new produc ts. (Nilson, 1992) Another way through which Aldi can inform its target customers of new products is through radio adverts. This should be done at specific hours when the target customers are mostly listening to the radios. For instance, these advertisements need to be aired just before news when many people tune in to listen. Through this, Aldi will reach out to wider population. This is considering the fact that majority of target customers tune in even in their offices via their mobile phones etc. (Kumar and Morris, 2007) Opportunities for Customer Relationship Marketing Aldi needs to make use of various opportunities in line with customer relationship marketing. This should be initiated by carrying out research on customers expectations from Aldi. This can be done through marketing communication channels such as Company website. (Kumar and Morris, 2007) This is where customers can easily fill forms online on their expectations. These ideas can then be incorporated in the storeâ €™s product lines. Coupons for marketing can also have a space where customer fill in their expectations and drop them in one of the stores. This will enhance customers’ relationship with the business. (Neumann, 2002) The marketing department should give customers contacts that they can call any time within working hours to confirm on various issues pertaining to the business. This will definitely enhance the store’s relationship with its customers. Through these strategies, Aldi will be able to maintain its loyal customers and also attract potential customers in the target market. Conclusion In conclusion, Aldi store’s current market segments entail the local market and the low income customers. This organization is using various marketing communication channels. These include television adverts, use of posters, improving Company image and newspaper adverts etc. Its competitors use up to date marketing communication channels such as online adverts. Developi ng a website would help Aldi to increase its customer base, save time and finances. Aldi can drive traffic to its website through reciprocal listings. There is need for increasing its product line and carry out customer relationship marketing. This will help it to succeed despite the tough competition in the market. Reference Belch, B. (2004): Advertising and promotion; 6th Ed; London; McGraw Hill Blythe, J. (1997): The essence of consumer behaviour; Harlow: Financial Times Prentice Hall Dan, S. (2003): The Birth of Internet Marketing Communications; Westport, Conn; commercial online systems East, R. (1997): Consumer behaviour; advances and applications in marketing; Harlow: Financial Times Prentice Hall Hart, N. (1995): Strategic public relations. London: Macmillan Hart, N.A. (1998). Business to business marketing communications; 6th Ed; London: Kogan Page Kitchen, P. (1997): Public relations; principles and practice; London: International Thomson Business Press Kitchen, P. (1999): Marketing communications; London: International Thomson Business Press Kumar, V. and Morris, G. (2007): Measuring and maximizing customer equity; a critical analysis; journal of the academy of marketing science; 35(2); 157-71 Lages, L. and Filipe, D et al. (2004): Export performance as an antecedent of export  commitment and marketing strategy adaptation; evidence from small and  medium-sized exporters; European Journal of Marketing; Bradford; Vol. 38, Iss 9/10; p. 1186 Neumann Eva (2002): Marketing Communications: A Vital Element of Achieving Change, in The Public Manager Ray Sumser Nilson, T. (1992): Value added marketing. London: McGraw Hill Fill, C. (2005): Marketing communications; engagements, strategies and practice. 4th ed., Harlow: Financial Times Prentice Hall Rimini, M. (2003): Advertising works; Vol. 12. Henley-on-Thames: World Advertising Research Centre Willis, K. (2009): Marketing communications; available at  www.academyofmarketing.info This report on Integrated Marketing Communications was written and submitted by user Marcus Valentine to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

French Pluperfect or Past Subjunctive Tense

French Pluperfect or Past Subjunctive Tense The French pluperfect subjunctive is the least common literary tense - its the literary equivalent of the past subjunctive.Like all literary tenses, the pluperfect subjunctive is used only in literature, historical writings, and other very formal writing, so it is important to be able to recognize it but chances are that you will never in your life need to conjugate it.The pluperfect subjunctive has an identical twin, the second form of the conditional perfect, which is used in literary si clauses. The French pluperfect subjunctive is a  compound conjugation, which means it has two parts: imperfect subjunctive  of the  auxiliary verb  (either  avoir  or  Ãƒ ªtre)past participle  of the main verb Note:  Like all French compound conjugations, the pluperfect subjunctive may be subject to  grammatical  agreement: When the auxiliary verb is  Ãƒ ªtre, the past participle must agree with the subjectWhen the auxiliary verb is  avoir, the past participle may have to agree with its direct object French Pluperfect Subjunctive Conjugations   AIMER  (auxiliary verb is  avoir) j eusse aim nous eussions aim tu eusses aim vous eussiez aim il,elle et aim ils,elles eussent aim DEVENIR  (à ªtre verb) je fusse devenu(e) nous fussions devenu(e)s tu fusses devenu(e) vous fussiez devenu(e)(s) il ft devenu ils fussent devenus elle ft devenue elles fussent devenues SE LAVER  (pronominal verb) je me fusse lav(e) nous nous fussions lav(e)s tu te fusses lav(e) vous vous fussiez lav(e)(s) il se ft lav ils se fussent lavs elle se ft lave elles se fussent laves

Plasmids Lab Report Example | Topics and Well Written Essays - 5500 words

Plasmids - Lab Report Example Introduction: Plasmids are extrachromosomal DNA present in the bacterial species. They are double stranded DNA which forms circles with size ranging from 1 kb to 200kb ( kilobase ). Plasmids are very advantageous for the genetic engineering. Plasmids code for many antibiotic regions and they have the ability to accept the gene of interest. The transformation of our gene of interest into the plasmid is called recombination and the bacteria are called recombinant bacteria. Thus plasmids can be used as cloning vehicles or vectors. The first step of transformation is the isolation ofhte plasmid DNA from the given bacteria culture. The basic method or DNA isolation is 1. Cutluring the host cell containing the Plasmid DNA. 2. Harvesting and lysing the cell to separate the DNA from the cell organelles. 3. Separation of chromosomal DNA and Plasmid DNA through precipitation method. 4. Plasmid DNA isolation and purification. Since both chromosomal and plasmid DNA will remain in the solution, the method to isolate plasmid DNA from the Chromosomal DNA is precipitation method. Larger DNA molecules (i.e. chromosomal DNA), bound to the proteins are separated from the Plasmid DNA when the protein is precipitated. The plasmid DNA which remains in the solution is then precipitated using ethanol. Method: Method: 1. A single colony of Bacteria containing the pBlueSkript KS II was grown overnight in the Luria Betroth overnight with ampicillin as the antibiotic. 2. From the overnight culture, 1.5 ml of the culture was taken in the centrifuge tube and centrifuged at maximum speed for 1 minute. 3. The supernatant containing the medium is discarded and the cell pellet was kept as dry as possible. 4. The cells were resuspended in the 100Â µl of GTE buffer and mixed gently using the pipette to ensure that no cell pellets remain in the solution. 5. To the cell pellets, 200 Â µl of cell lysis buffer was added at room temperature. The tube was mixed gently by inverting the tube up and down five times and incubated at ice for 5 minutes. 6. To the mixture 150 Â µl neutralization buffer was added and again inverted gently up and down 5-6 times. 7. The mixture was centrifuged at maximum speed for 10 minutes and the supernatant was added to the new tube. 8. To the supernatant, 1000 Â µl of 100% ethanol was added to precipitate the DNA. 9. The tube is centrifuged for 10 minutes in maximum speed. 10. The supernatant was removed from the tube and to the whitish DNA pellet, 1ml of 70% ethanol was added and the tube was inverted several times and centrifuged at maximum speed for 2 minutes. 11. The supernatant was removed from the solution and to the DNA, 500 Â µl of 70% ethanol was added as final wash. The tube was again centrifuged at top speed for 2 minutes and the DNA pellet was obtained. 12. The pellet was resuspended in 40 Â µl of 10mM Tris- HCl with RNase. The tube was mixed by flicking the tube and incubated at 37Â ° C for 5 minutes. 13. 5 Â µl of the Plasmid DNA was transferred to sterile microfuge tube and was labeled as B3- 5 Â µl PKS II- southern blot and stored at -20Â °C. Result and discussion: The DNA was extracted from the culture using the miniprep method. The plasmid DNA obtained in this method is used for the transformation process. Answer 1: Ampicillin is an antibiotic that resists the growth of the ampicillin senstitive strains when added to the medium. As our plasmid PKS II codes for ampicillin gene, ampicillin was induced in the growth medium to avoid contaminants. Answer 2: RNase is the enzyme that cleaves the RNA present in the given sample. RNA are the contaminants seen along with the plasmid DNA. Hence RNase was added to cleave the RNA. Answer 3: We can use alkaline lysis/ phenolic extraction method or alkaline lysis/PEG

Business Manangement Coursework Example | Topics and Well Written Essays - 500 words

Business Manangement - Coursework Example Social responsibility improves public relations, companies that are socially responsible tend to be more prolific as they can attract productive employees and retain quality workers, reduce bad publicity and risk from government litigation. However, social responsibility can also harm the business by interfering in the quest of profit maximization. This usually occurs because socially responsible actions can carry a very high cost, paid by the businesses indulging in corporate social responsibility. Business Ethics Business owners frequently make decisions involving ethical considerations. Contrasting decisions are made in similar situations by different managers, depending on their particular moral development, individual characteristics and the culture of their organization. In the case of â€Å"Who To Lay Off?† a questions approach can be employed according to Robbins, Coulter, and Vohra (2008) to identify ethical considerations. If the business owner asks himself questions such as â€Å"have you defined the problem accurately?† Robbins, Coulter, and Vohra (2008,p.108) He can decide as to whether or not terminating an employee is the most ethical decision.

Paper on Haroun and the Sea of Stories Essay Example for Free

Paper on Haroun and the Sea of Stories Essay A tale of adventure can pertain to an individual’s journey, whether it is a story in which the character physically journeys from one place to another, or a story encompassing a journey within the character. Salman Rushdie’s Haroun and The Sea of Stories takes readers on a journey of their own as they experience the enchanting tale of a young boy, Haroun, and his heroic journey from one realm to another. In a way, this story amounts to the structure of the standard hero’s journey, however revising the structured way the series of events unfolds. Characteristic of a hero’s myth, Haroun is an ordinary young boy at the beginning of the novel. His father tells stories, yet never comes forth with a legitimate explanation of their creation. As it turns out, the stories that Haroun’s father has told are in fact magically gathered from a different world than is known to ordinary man. Haroun encounters the magical water genie that provides his father with his flow of stories. This water genie notes the beginning of a profound journey between different worlds and environments, working to spark realizations and character evolvement. The mystical world created by Rushdie envelops the reader as the context lays out incredible imagery—immense enough to pull one into its story like a harsh tide could pull back into the sea. A mythic hero journey typically begins with an ordinary character, called to adventure for one reason or another. In Rushdie’s work, Haroun embodies this heroic character, when he realizes he is at fault for his father’s inability to continue with story telling. When he encounters the water genie, the genie becomes his mentor in a sense—bringing him from the ordinary world to his magical world of stories, where Haroun will be able to save his father’s stories. The reader becomes increasingly aware of Haroun’s motive and drive when he drinks a certain wishwater and sees his father’s face in his mind: â€Å"just do this one thing for me, my boy, just this one little thing† (Rushdie, 70). With this motivation, Haroun proclaims himself a hero for a cause—his father. However, as the story progresses, he becomes all the more heroic as the story land is faced with problems of its own and Haroun steps in to help. Haroun crosses into a new realm, as a hero would in a mythic story, yet does so without knowing his ultimate cause. Furthermore, a standard hero typically has a point in which he doubts going on the journey or quest. This becomes a waiting period in which the hero is depressed or setback. Haroun experiences his setbacks in different ways, which revises the natural alignment of the hero tale. He faces a problem in which he cannot focus for more than eleven minutes, and because of this cannot focus enough to effectively use his mind. When he fails to make the wishwater useful, he feels like a failure, as typical for a hero at this point of doubt. However, this moment is quick and does not hold much significance until the end of the novel, when he can finally use his attention for beneficial outcome. A hero story is incomplete without an ultimate enemy and an army to help back the heroic cause. Through his journey, Haroun stays true to this plot of the heroic myth, and creates a set of allies when he explores this new world. He meets the bird Iff, the floating gardener Mali, the page Blabbermouth, and of course the water genie. After his allies have been collected, Haroun is made aware of the enemy: Kattham Shud. Upon hearing his name, â€Å"Haroun felt his blood run cold† (75). After the enemy has been pronounced, another journey is to be taken to rid the land of stories of its troubles. Haroun’s father somehow winds up on the second world and aids in this heroic feat. The story continues with multiple themes of the typical heroic myth, including the conquering of the enemy, a profound heroic moment and realization, and the return home. Haroun is still a young boy, but he has become a hero and has matured with the soul of a man. His accomplishments match those of a mythic hero story, yet they differ in the sense that he is a boy, and needs guidance and support from elders and those with more knowledge. Additionally, the story did not play out exactly how one would ordinarily unfold. However, this story of heroic accomplishment and inward stride is one representing a story of ultimate journey: both inward and outward.

Sonnet 2 Analysis Essay -- English Literature

Sonnet 2 Analysis The sonnets by Shakespeare convince a young, handsome friend of Shakespeare’s to have children to forever keep his beauty alive. However this changes after a number of sonnets. Shakespeare stresses that this beauty will not last, and that it is selfish and foolish for him not to prepare for the loss of his beauty and youth. The only way he can truly prepare is to rear a child so that his son can carry on his name and all his wonderful qualities, including his unsurpassed beauty. Shakespeare has made it very clear to show his opinion about his friend greediness and not sharing his beauty with the world. The usage of language techniques are used to show his inner thoughts about his friend’s actions. Sonnet number 2 is another poem of Shakespeare’s in which he tries to convince his friend. ====================================================================== At the start of the poem it starts of and describes the effects of time to his friend’s beauty. This is unusual as he usually describes his friend’s beauty and compares it to something else. Fr...

Review a Range of Assessments Methods Essay

Without some kind of assessment then you will find it difficult to measure whether learning has taken place or not. The reasons for assessing is to find out if someone is capable of doing a course at a particular level or to see if they are ready to go on to the next level due to the higher level of work required. â€Å"Assessment is the process of obtaining information about how much the student knows and evaluation involves using that information to form judgements which, in turn, are to be used in decision making† (Ian Reece, Stephen Walker chapter 6) There are a number of assessment methods used and used in different contexts. Different types of courses require different types of assessments. Initial/ Diagnostic Assessment; this is usually done at the start, before someone is about to undertake a course or qualification. As you need to know what they know already about the chosen subject to learn. This then gives you an idea of what level you can place them at. It is an evaluation of a person’s strengths and weaknesses, knowledge and skills. Independent Assessment is an objective view by someone who is from outside the organisation (Independent governing body), who comes into the course (usually towards the end) and makes a decision on the students achievement. Formative Assessment- as a Business and Enterprise Manager this on going assessment is used and allows the student to improve and I can monitor and observe them in practical’s on a regular basis. Allowing regular feedback on what they need to improve on. The main use of assessments for teachers is the on going or formative assessment†( Geoffrey Petty 1998 p401). Summative Assessments are usually done at the end of the course of learning. Students will then know if they have passed or failed in their bid to gain the qualification or referred to re-do part of the course. Observational assessment allows the tutor to see if the student can perform a certain skill that has already been demonstrated or taught. This also allows me to step in if the student is making any mistakes. Questions and Answers are usually used to see if a student has gained the understanding and assess their knowledge of a chosen subject. You may need to re-phrase questions as some students can be put off by the way a question is being asked. Simple explanations and clarity for a simple response and answer. This area would also cover written reports, assignments, projects, portfolios and tests as well as oral questioning with regards to past experience and achievements. Log Books/ Learning journals are a useful way of seeing if a student has transferred the theory into practice. Practical assessments allow you to see if the student can put the theory based learning into practice. Possibly by doing role play and demonstrations. In my teaching role I use a range of assessment methods that include Practical observation , this involves role play, It allows me to see what the students are like within a group setting but also how they work on their own and to see if they are reaching the targets that have been set. I also use questions and answers. This process is used at the end of the session but before the recap to identify that the students have understood. This involves asking the students questions related to the task or activity so they can give me a critical answer of what and why they are doing a particular thing. I am then able to make a record of this by a simple â€Å" thumbs up if understood† or â€Å" thumbs down† if not. I am then able to make an evaluation of my teaching sessions.

Effects of War Exposed in All Quite on the Western Front,...

Effects of War Exposed in All Quite on the Western Front, Bury the Dead, and Paths of Glory From the happy expression on their faces you might have supposed that they welcomed the war. I have met with men who loved stamps, and stones, and snakes, but I could not imagine any man loving war. Margot Asquith revealed her discontent with war in this quote. War is defined in the American Heritage Dictionary as a concerted effort or campaign to combat or put an end to something considered injurious. A rather contradicting definition from the dictionary when one examines wars true meaning and the effect it has on mankind. Wars do not put an end to something considered injurious, war starts them. War stems from human greed†¦show more content†¦But even this maturity could not save him from the jaws of death. Before the war, Paul was a scholar who had ambitions and hopes for success in life. Unfortunately, war quenched that desire for success as revealed in the book when he returned home for a short stay. Pauls self confidence and sense of belonging in society w as gone. He no longer shared any interest in his books, felt melancholic most of the time, and do not have the same outlook towards life as others did. Even though Paul tried very hard at concealing his inner emotions and to stage a bold front, it is not very difficult for the reader to see that a psychological battle was taking place inside him. I ought to have never come here. Out there I was indifferent and often hopeless-I will never be able to be so again. Paul reveals that his trip home made him realize the destructive effects war had on his character and he regretted going home. Another challenge to Pauls mental strength came when he was in one of the enemys trenches. In that trench, Paul came face to face with a French soldier, whom he considered his enemy. It was in that trench that he found out that French soldiers were just as human as German soldiers. Confusion struck Paul as he tried to make sense of the common German soldier belief that all French are animals and should be killed without mercy. For the first time, Paul was overcome by emotions after killing a helpless FrenchShow MoreRelatedtheme of alienation n no where man by kamala markandeya23279 Words   |  94 Pageswas written in 441 B.C., the legend goes back to the foundations of Hellenic culture, many centuries before Sophocles’ time. All the scenes take place in front of the royal palace at Thebes. Thus Sophocles conforms to the principle of the unity of place. The events unfold in little more than twenty four hours. The play begins on the night when Antigone attempts to bury her brother for the first time. Her second attempt at burial occurs at noon the following day, when Antigone is apprehended. SheRead MoreIgbo Dictionary129408 Words   |  518 Pagesprepared and edited by Roger Blench Roger Blench Mallam Dendo 8, Guest Road Cambridge CB1 2AL United Kingdom Voice/ Fax. 0044-(0)1223-560687 Mobile worldwide (00-44)-(0)7967-696804 E-mail R.Blench@odi.org.uk http://www.rogerblench.info/RBOP.htm To whom all correspondence should be addressed. This printout: November 16, 2006 TABLE OF CONTENTS Abbreviations: ..............................................................................................................................................Read MoreLogical Reasoning189930 Words   |  760 PagesCopyright  © 2011-14 by Bradley H. Dowden This book Logical Reasoning by Bradley H. Dowden is licensed under a Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. That is, you are free to share, copy, distribute, store, and transmit all or any part of the work under the following conditions: (1) Attribution You must attribute the work in the manner specified by the author, namely by citing his name, the book title, and the relevant page numbers (but not in any way that suggests thatRead MoreProject Mgmt296381 Words   |  1186 Pagesperformance status report 7.3.2.2 E.V., forecasts 7.3.2.3 EV., to complete index (EAC) 7.3.2.5 Schedule and cost variance Developing a Project Plan 4.2.2 Planning tools 6.2 Sequence activities [1.2] 6.5.1 Bar and milestone charts 6.5.2 Critical path method (.2) 6.5.2.6 Lead and lag activities [6.2.3] F.3 Project duration Chapter 14 Project closure Closure report 4.5.1.4 Organization processes (.5) [4.5.3 4.6.3.2] 4.6.1 Administrative tasks (.3) [3.7.1, 12.4] 10.3.3.1 Lessons learnedRead MoreDeveloping Management Skills404131 Words   |  1617 Pagessources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright  © 2011, 2007, 2005, 2002, 1998 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any